Manchester United have agreed a global sponsorship deal with Gulf Oil International.
The Pittsburgh-based, Hinduja Group-owned company will serve as the official lubricant oil and fuel retail partner of the 20-time English champions for three years. United players will make appearances in promotional campaigns for Gulf Oil, whose branding will also appear on pitchside advertising hoardings at the team’s Old Trafford home.
“While both Manchester United and Gulf have evolved and adapted since their foundation more than 100 years ago, neither has forgotten its roots,” said Manchester United group managing director Richard Arnold.
“Gulf always seeks to demonstrate its core values of quality, endurance and passion, which are principles that are also held by the club.
“Gulf Oil International already has significant experience in sport and we are looking forward to working with them to expand that into football. Through this partnership we will further our commitment to reach our fans around the world, especially in Asia.”
Frank Rutten, the vice president of Gulf Oil International, added: ” “Gulf is regarded as an iconic brand in motorsport circles, but this is a truly exciting opportunity for Gulf to expand beyond our motorsport sponsorships and to stand on the global stage – showing the ambition and growth aspirations of the brand.
“This partnership with Manchester United, surely the world’s greatest football name, brings together two brands with incredible heritage, a pride in performance excellence and the ability to listen to the wishes of their customers – the fans in the case of Manchester United – and turn this into action. We are extremely excited about the prospect of moving forward together.”