Barcelona transfers chief Ariedo Braida admits Manchester United’s spending power was just too strong in the battle for Paul Pogba.
The Juventus superstar is wanted by Manchester United and is expected to make a mega-money move to Old Trafford.
Braida said: “Clearly when you talk about figures that go over €100m [£83m], you need to reflect on them.
“It all comes down to the TV rights that brought in a lot of money and completely changed the logic of the transfer market.
“Clearly all players are overrated to some degree or another at this stage.
“We know Pogba. He is a player who proved to be very strong and, for a while, Barcelona were interested.
“But clearly the dynamics changed and once the figures reached a certain point we were no longer interested.
“It’s hard to keep up at some stage, because you don’t only have to consider the price of the transfer fee, but also the player’s salary.
“Over the course of five years, that can amount to tens of millions.”